The Complete Digital Marketing Syllabus — 40+ Modules & 30+ Tools with Job Guarantee

Speak the language of marketing — funnels, goals and platform choices.

• 1What is Marketing?

  Marketing is the process of understanding customer needs and promoting products or services so the right people choose to buy them. It covers research, messaging, channels and measurement — everything between a product and its customer.

• 2How do we do Marketing?

  By researching your audience, choosing the right channels, creating messages that solve real problems, and measuring what actually converts. Modern marketing is a repeatable loop: research → create → distribute → measure → improve.

• 3What is Digital Marketing?

  Digital marketing means promoting products or services through digital channels — search engines, social media, email, websites and ads — where every rupee spent and every result can be measured and improved.

• Benefits of Digital Marketing
• Digital Marketing platforms
• Traditional vs. Digital Marketing
• TOFU, MOFU, BOFU
• Defining Marketing Goals
• Latest Digital Marketing trends
• Case studies of Digital Campaigns

Understand exactly how Google crawls, ranks and updates results.

• Fundamentals of SEO
• How the search engine works
• Components of Search Engines
• Google Algorithms
• Google Results Page
• Major & Minor Algorithm Updates
• Panda, Penguin, RankBrain, Medic & Core Updates
• Recent Changes in Search Algorithms

Build and manage a complete WordPress website yourself.

• 4What is a Website?

  A website is a collection of connected web pages under one domain name — your business’s home on the internet, open 24/7. It is where all your marketing channels ultimately send people.

• 5What is a Domain Name?

  A domain name is your website’s unique address on the internet — like emblixacademy.com. It is what people type to reach you, and a short, brandable domain is step one of every website project.

• Types of Domains
• Domain name suggestions
• Registering a Domain Name
• Web Hosting Concepts
• Types of Websites
• 6What is WordPress?

  WordPress is the world’s most-used content management system. You build and manage pages, blogs and menus visually, extend functionality with plugins, and rarely need to touch code.

• Benefits of using WordPress
• WordPress Installation
• Admin Interface Basics
• Default Settings in WP
• Types of Themes
• Theme Settings and Customization
• Managing Themes
• Content Management in WP
• Pages and Sub Pages
• Custom Content Types
• Adding a Menu to the Website
• Plugins and Widgets
• Using Plugins in Site
• Adding Widgets to the Website
• The Best Plugins in WP
• Practical WordPress Project Example

Find the exact keywords your customers search — and size up competitors.

• Introduction to Keyword Research
• Types of Keywords
• Keyword Research Methodology
• Business Analysis
• Product / Services Categorization
• Google Keyword Planner Tool
• In-depth Analysis with Keyword Planner
• Other Keyword Tools
• Competition Analysis
• Manual Competition Analysis
• Finalizing the Keywords

Optimise any page's tags, content and structure for rankings.

• Introduction to On-page SEO
• On-page Analysis Methodology
• Fundamental On-page Factors
• Domain Name in SEO
• Importance of HTTPS
• URL Optimization
• Title Tag Optimization
• Meta Tags Optimization
• Content Optimization
• Heading Optimization
• Internal Links
• Image Optimization
• Social Signals & Footer

Fix speed, sitemaps, schema and crawl issues like a technical SEO.

• Website Speed Optimization
• Speed Analysis Tools
• Sitemaps Generation
• Robots.txt File
• URL Redirecting Techniques
• Canonical Links
• Schema Mark-up
• Rich Snippets
• New Updates in On-page SEO

Build white-hat backlinks that actually move rankings.

• Introduction to Off-page (Link Building)
• Link Building Guidelines
• Types of Backlinks
• Link Analysis Tools
• Directory Submissions
• Local Business Submission
• Classified Posting
• Q&A Backlinks
• Blogging & Blog Comments
• Guest Blogging
• Press Release
• Document Sharing
• Other Advanced Strategies

Read Search Console like a pro and act on its reports.

• 7What is Search Console?

  Google Search Console is Google’s free tool that shows how your site performs in Search — queries, clicks, indexing status and errors. It is where you submit sitemaps and monitor site health.

• Features of Search Console
• Site Verification Process
• Location Targeting
• Search Performance Tool
• Link Analysis Tool
• Manual Actions
• Sitemaps Tool
• Fetch as Google Tool
• Crawl Errors Analysis
• The Latest Updates in Search Console

Rank businesses on Google Maps and win “near me” searches.

• 8What is Local SEO?

  Local SEO optimises your online presence so your business appears in “near me” and Google Maps searches for customers in your area — Google Business Profile, reviews, citations and locally relevant pages.

• Importance of Local SEO
• Submission to Google My Business
• Optimizing the GMB Profile
• Local SEO Ranking Signals
• Local SEO Negative Signals
• Citations and Local Submissions
• Google My Business Analytics

Turn raw data into client-ready monthly SEO reports.

• Google Analytics Reports
• Search Console Reports
• Website Position Analysis
• Website Monthly Reports
• Backlinks Reports
• Paid Tools for Monitoring

Launch, manage and optimise profitable Google Search campaigns.

• Introduction to Google Advertising
• Google Ads Account Setup
• Account Structure
• Campaign Settings
• Ad Group Setup
• Keyword Match Types
• Keyword Research Tools
• Ad Formats & Guidelines
• Ad Extensions
• Understanding Ad Auction
• 9What is Quality Score?

  Quality Score is Google Ads’ 1–10 rating of your keyword’s ad relevance, expected click-through rate and landing-page experience. Higher scores lower your cost per click and lift ad positions.

• Factors to Improve Quality Score
• Actual CPC Calculation
• Types of CPCs
• Bidding Strategies
• 10What is a Conversion?

  A conversion is any action you want a visitor to take — a purchase, call, form fill or WhatsApp message — completed successfully. Tracking conversions is how you know which campaigns actually make money.

• Implementing Conversion Tracking
• Calculating ROI
• Segments and Filters
• Search Terms and Ad Auctions
• Customization Tools
• Generating Reports

Design display campaigns that build brand and drive clicks.

• 11What is Display Advertising?

  Display advertising shows visual banner ads across millions of websites, apps and YouTube via the Google Display Network — ideal for building awareness and re-engaging past visitors.

• How Display Ads Work
• Creating a Display Campaign
• Bidding Strategies
• Targeting Options in Display Network
• Exclusion Options
• Ad Formats and Sizes
• Conversion Tracking
• Display Campaign Reporting

Run YouTube ad campaigns and measure their true cost.

• Importance of Video Marketing
• Types of YouTube Ads
• Location Targeting
• Bidding Strategies
• Automatic Targeting
• Ad Groups Setup
• Targeting Options in Video Ads
• Types of Ad Formats
• Ads Cost Options
• Measuring the Results of a Campaign
• Conversion Tracking

Set up Merchant Center and shopping campaigns for e-commerce.

• Google Merchant Center Account
• Creating a Business Store
• Types of Product Feeds
• Product Feed Properties
• Dynamic Product Feeds
• Creating a Shopping Campaign
• Defining Product Groups
• Monitoring the Campaign
• Reports of Shopping Campaigns

Bring back lost visitors with remarketing across Google.

• 12What is Remarketing?

  Remarketing shows ads to people who already visited your website or app, bringing warm visitors back to complete their purchase. It typically delivers some of the highest returns in paid advertising.

• Benefits of a Remarketing Strategy
• Types of Remarketing Audience
• Building a Remarketing List
• Building a Custom Audience List
• Creating a Remarketing Campaign
• Remarketing Ads Design
• Dynamic Ads
• Remarketing Lists for Search Ads (RLSA)

Track every click and conversion in Analytics and Tag Manager.

• Introduction to Analytics
• Implementing Analytics Code
• Setup of Conversion Tracking Code
• Types of Reports
• Audience Reports
• Acquisition Reports
• Behaviour Reports
• Conversions Reports
• Google Tag Manager

Plan social strategy around real goals, not vanity metrics.

• 13What is Social Media?

  Social media platforms like Facebook, Instagram, LinkedIn and X are where people connect, share content and interact with brands daily — making them essential channels for awareness, engagement and leads.

• Benefits of Using SMM
• Social Media Statistics
• Goals of Social Media Marketing

Grow and manage Facebook pages that engage and convert.

• Types of Facebook Accounts
• Personal Account Setup
• Facebook Business Page Setup
• Types of Business Pages
• Cover Photo / Video Design
• Page Settings & Options
• How to Increase Facebook Likes
• Facebook Content Strategy
• Types of Posts and Statistics
• Examples of Creative Posts
• Designing FB Posts
• User Engagement Metrics
• Facebook Insights
• Facebook Groups
• Facebook Apps

Build an Instagram content engine with hashtags that work.

• 14What is Instagram?

  Instagram is Meta’s visual-first platform built around photos, Reels and Stories — a core channel for brand building, influencer marketing and direct product discovery.

• Instagram Statistics
• How Brands Use Instagram
• Creating an Instagram Account
• Types of Instagram Accounts
• Linking Instagram with Facebook
• What Works on Instagram
• Types of Content (Posts & Stories)
• Post Designing Tools
• Stories & Highlights
• Importance of Hashtags
• How to Use Hashtags
• Popular Tools for Instagram
• Engagement Metrics
• Instagram Analytics

Turn LinkedIn into a job-finding and lead-generating machine.

• 15What is LinkedIn?

  LinkedIn is the world’s largest professional network — used for jobs, B2B marketing, hiring and building your professional personal brand. For B2B businesses it is often the highest-quality lead channel.

• Benefits of the LinkedIn Network
• Creating a LinkedIn Profile
• Optimizing the Profile
• Creating New Connections
• Posting Content on Your Profile
• LinkedIn Groups
• Finding Jobs on LinkedIn
• Creating a Company Page
• Customization of the Page
• Posting on a LinkedIn Page

Run brand-building conversations on X (Twitter).

• 16What is X (Twitter)?

  X (Twitter) is a real-time microblogging platform where short posts, trends and hashtags drive conversations between people and brands — strong for news-jacking, community and brand voice.

• Benefits of X (Twitter)
• How Brands Use X (Twitter)
• Customizing the Profile
• Profile Photo & Header Image
• Types of Tweets
• Content Strategy for X (Twitter)
• How to Increase Followers
• Posting Your First Tweet
• Analysis of Big Brands
• 17What is a Hashtag?

  A hashtag is a word or phrase after the # symbol that groups posts by topic and makes them discoverable in platform search — the backbone of content discovery on Instagram and X.

• Hashtags and Their Uses
• How to Use Trending #Tags
• Tools for X (Twitter) Marketing
• X (Twitter) Analytics

Launch Meta ad campaigns with pixels and conversion tracking.

• 18What is Meta Ads?

  Meta Ads is the advertising system for Facebook, Instagram, Messenger and WhatsApp — one Ads Manager to target audiences, run campaigns and track conversions across all Meta apps.

• Types of Objectives
• Popular Ads Campaigns
• Defining the Target Audience
• Types of Targeting
• Bidding & Budget Settings
• Types of Ads
• Designing FB Ads
• Setup of Facebook Pixel
• Conversion Tracking Pixel
• Remarketing Strategy
• Reports & Analytics

Drive traffic from Pinterest boards and rich pins.

• 19What is Pinterest?

  Pinterest is a visual discovery platform where users save ideas as pins — powerful for design, fashion, food and e-commerce traffic, because users arrive with buying intent.

• Pinterest Statistics
• How Brands Use Pinterest
• Creating a Pinterest Account
• Types of Accounts
• Customizing the Profile
• Pinterest Strategy
• Boards on Pinterest
• How to Manage Boards
• Pins and Links
• Generating Engagements
• How to Use Infographics

Win authority and traffic by answering on Quora.

• 20What is Quora?

  Quora is a question-and-answer platform where helpful, expert answers build authority and send targeted traffic to your website — a long-term channel for trust and referral visits.

• Quora Statistics
• Benefits of Quora Marketing
• Top Quora Users & Brands
• Creating a Quora Account (Personal / Company)
• Optimizing the Quora Profile
• Following Topics & Users
• Understanding the Quora Policies
• How to Answer Questions
• Engaging with Users
• How to Increase Followers
• Quora KPIs
• Quora Stats Tool

Protect and repair brand reputation across the web.

• 21What is ORM?

  ORM (Online Reputation Management) means monitoring and improving how your brand appears in searches, reviews and social mentions — managing reviews, pushing positive content and handling complaints.

• 22Why do we need ORM?

  Because buyers check reviews and search results before they trust you. A single negative page ranking for your brand name can cost real revenue — ORM keeps your online first impression positive.

• Examples of ORM
• Areas to Analyse in ORM
• Search Engines
• Blogs & Websites
• Review Sites
• Complaint Sites
• Social Media
• Search Engine ORM Strategy
• Autosuggestion & Related Searches
• Search Engine Results
• Image Search Results
• Blogs & Websites ORM
• Solutions for External Websites
• Complaint Sites ORM
• Managing Reviews
• Popular Review Sources
• How to Get Positive Reviews
• How to Respond to Negative Reviews
• How to Handle Fake Reviews

Build email lists and campaigns that people open.

• 23What is Email Marketing?

  Email marketing sends targeted emails — newsletters, offers and automations — to subscribers to nurture leads and drive repeat sales. It consistently delivers among the highest ROI of any channel.

• Importance of Email Marketing
• Popular Email Marketing Software
• Email Marketing Goals
• Introduction to Mailchimp
• Mailchimp Pricing Structure
• Account Setup and Settings
• Email Marketing Strategy
• Creating a Subscriber List
• Integration of Forms on Site
• Importing Subscribers into a List
• Types of Email Marketing Campaigns
• Email Marketing Campaign
• 24What is a Newsletter?

  A newsletter is a recurring email sent to your subscriber list — updates, tips and offers that keep your audience engaged and bring repeat traffic and sales.

• Designing a Newsletter
• Analysing Reports of a Campaign

Design scroll-stopping creatives in Canva.

• 25What is Canva?

  Canva is a drag-and-drop design tool for creating social posts, presentations, infographics and ad creatives without designer skills — the fastest way for marketers to produce professional visuals.

• Importance of Canva in Design
• Canva Free vs. Pro
• Creating a Canva Account
• Canva Interface Overview
• Types of Templates in Canva
• Designing Social Media Posts
• Creating Presentations
• Designing Infographics
• Customizing Images and Graphics
• Adding Text and Fonts
• Using Brand Kits
• Exporting Designs in Different Formats
• Sharing and Collaborating on Canva
• Canva for Business and Marketing
• Best Practices for Canva Designs
• Case Studies of Successful Canva Designs

Edit and design like a pro in Photoshop.

• Introduction to Photoshop
• Benefits of Using Photoshop for Designing
• Photoshop Interface Overview
• Layers and Layer Management
• Tools and Functions
• Selection Tools
• Brush and Pen Tools
• Text and Shape Tools
• Masking and Clipping
• Image Editing Techniques
• Color Correction
• Retouching
• Background Removal
• Designing Social Media Graphics
• Creating Logos and Banners
• Exporting and Saving Files
• Photoshop Keyboard Shortcuts
• Best Practices for Photoshop Design

Choose and combine the right tool stack for any business.

• Introduction to Digital Marketing Tools
• Types of Digital Marketing Tools
• Google Keyword Planner
• Ahrefs
• Semrush
• Moz
• WordPress
• Google Search Console
• Google My Business
• Google Analytics
• Google Ads
• SEO Quake
• Small SEO Tools
• GTmetrix
• SEO Site Checkup
• Yoast SEO
• Grammarly
• Meta Ads
• Canva
• Photoshop
• Mailchimp
• TubeBuddy
• LinkedIn Sales Navigator
• ChatGPT
• Similarweb
• Screaming Frog
• PageSpeed Insights
• Choosing the Right Tools for Your Business
• Integrating Tools for Better Results
• Best Practices for Using Digital Marketing Tools

Put ChatGPT and AI tools to work across every channel.

• 26What are AI Tools?

  AI tools like ChatGPT, Jasper and Copy.ai use artificial intelligence to speed up content, ads, research and analysis — a modern marketer’s productivity multiplier across every module of this syllabus.

• Importance of AI in Digital Marketing
• Types of AI Tools
• AI for Content Creation
• AI for SEO Optimization
• AI for Social Media Management
• AI for Email Marketing
• AI for Ad Targeting
• Popular AI Tools (ChatGPT, Jasper, Copy.ai)
• AI for Competitor Analysis
• AI for Personalization and Automation
• AI for Predictive Analytics
• Challenges and Limitations of AI Tools
• Future Trends in AI Tools

Earn commissions with affiliate sites done right.

• 27What is Affiliate Marketing?

  Affiliate marketing earns you a commission by promoting other companies’ products through unique tracking links on sites, apps or content — performance-based income with no inventory of your own.

• How Affiliate Marketing Works
• Types of Affiliate Networks
• Top Affiliate Marketing Networks
• Affiliate Marketing Payment Models
• How to Find a Profitable Niche
• Developing Your Affiliate Website / App / Property
• Applying to an Affiliate Marketing Network
• Amazon Affiliate Network
• Integrating Amazon Products
• How to Promote Affiliate Products
• Measuring Results on Affiliate Sites

Monetise content websites with Google AdSense.

• 28What is Google AdSense?

  Google AdSense is Google’s program that pays website owners for displaying ads on their content — one of the most common ways bloggers and publishers monetise their traffic.

• How AdSense Works
• AdSense Account Setup
• Types of Ads in AdSense
• Ad Placement Strategies
• Content Guidelines for AdSense Approval
• AdSense Policy Violations
• Increasing AdSense Revenue
• Analyzing AdSense Reports
• AdSense and SEO Optimization
• Best Practices for AdSense Success
• Alternatives to AdSense

Run WhatsApp campaigns with broadcasts and automation.

• 29What is WhatsApp Marketing?

  WhatsApp marketing uses the WhatsApp Business platform — broadcasts, catalogues and automated replies — to engage customers and generate leads on the app Indians open most.

• Importance of WhatsApp in Business
• Setting Up a Business Account
• WhatsApp Business Features
• Creating Broadcast Lists
• Automated Responses and Quick Replies
• Sending Multimedia Messages
• Promoting Products and Services
• Using WhatsApp Status for Marketing
• Customer Engagement Strategies
• Measuring Campaign Success
• WhatsApp Marketing Tools and APIs
• Best Practices for WhatsApp Marketing

Send SMS campaigns that are compliant and convert.

• 30What is SMS Marketing?

  SMS marketing sends short promotional or transactional text messages to opted-in customers — unbeatable open rates and instant reach for offers, reminders and OTP-style flows.

• Importance of SMS Marketing
• Types of SMS Campaigns
• Creating an SMS Marketing Strategy
• Personalization in SMS
• SMS Scheduling and Automation
• Compliance and Legal Guidelines
• Tracking SMS Performance
• SMS Tools and Platforms
• Measuring ROI from SMS Campaigns
• Best Practices for SMS Marketing

Plan voice-call campaigns with scripts that work.

• 31What is Voice Call Marketing?

  Voice call marketing reaches customers through automated or manual phone calls — announcements, reminders and lead follow-ups at scale, with scripts, compliance and tracking.

• Importance of Voice Call Marketing
• Types of Voice Call Campaigns
• Creating a Voice Call Script
• Automated vs Manual Calls
• Personalization in Voice Calls
• Customer Engagement through Voice Calls
• Tools for Voice Call Marketing
• Tracking and Monitoring Performance
• Compliance and Privacy Regulations
• Best Practices for Voice Call Marketing

Ship a portfolio of live projects and clear mock interviews.

• Importance of Practical Training
• Hands-on SEO Projects
• Creating a WordPress Website
• Running Google Ad Campaigns
• Designing Social Media Posts
• Setting Up Email Marketing Campaigns
• Conducting Competitor Analysis
• Building a Digital Marketing Strategy
• Analyzing Reports and Insights
• Troubleshooting and Problem-Solving
• Evaluating Campaign Performance
• Developing a Portfolio
• Mock Interviews and Feedback